According to a report, the Iron Man star Robert Downey Jr. has signed a marketing campaign with HTC. With this the marketing budget of HTC will significantly increase. This campaign worth’s $12 million. The campaign includes television advertisements, prints and billboards. Robert will have a say in all decisions while maintaining a creative control over the campaign and he will feature the ads as Rovert Downey Jr himself rather than any of the characters he has portrayed in his movies.
Here is the snippet from HTC.
Downey will feature in the campaign as himself, not the characters he plays in movies including Iron Man and Sherlock Holmes, and will have final say over creative elements, the people said, declining to be named because the talks aren’t public. The maker of the slim, metal HTC One handset will likely feature Downey in television, print and billboard ads